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Socially Stale

4th Jun 2014 | Asim

Socially Stale This morning a story on Linkedin's premium member profile page redesign caught my eye, and I'm sure I wasn't the only one intrigued by it. I actually got pretty excited since Linkedin's current design, especially mobile, is very specific to the purpose that it serves including solving its original… Read More

Green Office Furnishings

1st Jun 2014 | Asim

Green Office Furnishings A couple months ago I was approached to develop an identity system for a new and exciting business located in Fresno California. Green Office Furnishings specializes in used office furniture re-sale as well as providing showrooms and options for brand new designer pieces. Needless to say I was… Read More


30th May 2014 | Asim

Collecto Last year we (NoTwelve) had the pleasure of working with one of the most easy going and highly driven new producer/DJ in the Central Valley. The issue was simple: he needed an identity. A couple years ago I actually did a quick illustration for his first act, a New Year… Read More

Internet and (my) Reality

6th Feb 2014 | Asim

Internet and (my) Reality. When the internet service was unexpectadly severed from my existence as I finally made it home from work I began to wonder how much impact that this incredibly simple tool had on my daily life. I must admit that I'm one of those people who were left… Read More

Space Bear

26th Jun 2013 | Asim

Space Bear When I attended the university I developed a habit of doodling while listening to lectures (like most of us probably did). This habit never really went away, in fact it got significantly stronger with time. For instance, if I'm in a meeting I HAVE to doodle on my notes...… Read More

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