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Hi, my name is Anton Simanov

I'm a web/identity/UX/media/put-another-label-on-it designer out of Central California. I was born and raised in St. Petersburg, Russia. My lack of Russian accent probably bothers me more than it does anyone else who knows me... For all you know I could actually be from Florida.

Since I was a young boy I was fascinated by signs and how everyone around me inferred them, and much more, how differently we all do while understanding the basic messages which are laid out in front of us.

Visual communication is the one and only most important and least studied part of humanity that will never cease to amaze me. I study and follow every aspect of it and get to make cool "web-thingies" for everyone to enjoy and interpret.

The Robot Cave is a record of my professional trials, tribulations, and well-deserved success stories. The goal of The Robot Cave is to leave you feeling that there is a light at the end of the tunnel when it comes to visual communication (I promise, there really is). It serves as a place to learn a few lessons as well as to ruthlessly steal from my design, process, and creative direction... Just don't get mad if it leads you down the wrong path.

Key point at the end of this long introduction: there is no wrong path, just if and how you and I both learn anything from it.

My Lab: NoTwelve | My Internet Face: AntonSimanov.com | My Day Job: Valley Air District